• IDC Corporate USA
  • Local Websites

  • Cart
  • Help
  • Login
  • Register
  • TECH SUPPLIER Jun 2020 - Market Forecast - Doc # US46555220

    必威登录平台_必威体育app手机版|唯一主页

    By: David WallaceResearch Director, Customer Intelligence and Analytics

    Abstract

    This IDC study forecasts the worldwide customer intelligence and analytics applications software market for the 2020–2024 period.

    "Customer experience success is critical to brand and business success in today's market. Attaining that success in the digital world is driving the increased need for AI and advanced analytics embedded in software applications for marketing, customer service, contact centers, sales, and other areas of customer interaction," said David Wallace, research director for Customer Intelligence and Analytics at IDC. "We expect the robust growth in this market to continue at an above-average level in the future, as brands accelerate digital transformation, which will generate ever-higher volumes of customer data that must be analyzed in the moment to deliver unique customer experiences and empathy at scale."


    Coverage

    Content


    Get More

    When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



    Related Links

    Do you have questions about this document
    or available subscriptions?

    Contact Us