IDC - Custom Solutions - Home
IDC - Custom Solutions - Home

Drive your business forward with the power of global research, worldwide reach, and thought leadership

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With proven approaches and research-backed methodologies, IDC helps you:

  • Build successful business strategies
  • Make informed decisions for planning and budgeting
  • Develop relevant, impactful marketing messages and campaigns to engage your audience
  • Support sales throughout the customer buying cycle
  • Measure all aspects of your business
  • Grow your business via insights into your brand, product and customers
  • IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.

    IDC - Custom Solutions - Home
    IDC - Custom Solutions - Home

    Managing and Measuring

    3rd Party competitive analysis, market benchmarking, strategy validation, opportunity identification

  • Asset
  • Control Compensation
  • IDC - Custom Solutions - Home

    Planning and Budgeting

    Strategic decisions based on insights, data and expert advice

  • Strategy development
  • Budgeting and resourcing
  • Organizational planning
  • IDC - Custom Solutions - Home

    Driving Revenue

    Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships.

  • Awareness and consideration
  • Demand generation
  • Sales enablement
  • Customer and partner loyalty
  • Custom Analytics

    IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    Case Study

    Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Boyd Chastant

    Vice President, Worldwide Custom Analytics Practice

    Kelly Matthews

    Consulting Director, Custom Analytics Practice

    Buyer Behavior

    IDC's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker. Increase market share via stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your global customers.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    Case Study

    Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Carol Glasheen

    Vice President, Quantitative Research Group, Custom Solutions

    Warren Shiau

    Research Vice President

    Robert Burbach

    Research Manager, Survey & Analysis

    Content Marketing Services

    Deepen engagement at every touch point with IDC branded social, mobile, and multi-channel assets. IDC’s Integrated Marketing experts collaborate with you to build and deliver messaging, assets, tactics, and marketing execution that support your goals.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    See our Content Marketing Services showcase for sample deliverables.

    Case Study

    Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Jason Cunliffe

    Group Vice President, Content Marketing Services

    Chris Picanso

    Vice President, Custom Solutions, Project Resource Office & Content Marketing Services

    Nancy Selig

    Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

    Thought Leadership

    IDC's Thought Leadership practice provides leading edge content that elevates your brand image and associates your company with emerging technology trends – to drive your global media coverage, market awareness, and re-define your client dialogue.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    See our Thought Leadership Services showcase for sample deliverables.

    Case Study

    Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Chris Picanso

    Vice President, Custom Solutions, Project Resource Office & Content Marketing Services

    Jason Cunliffe

    Group Vice President, Content Marketing Services

    Business Value Strategy

    IDC’s Business Value Strategy practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue

    Are you looking for ways to generate more leads and shorten the sales cycle?

    See our Business Value Strategy Services showcase for sample deliverables.

    Case Study

    Refocus your sales team on demonstrating the customer value and ROI of your IT solutions – so you can generate more leads and shorten the sales cycle.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Randy Perry

    Vice President, Business Value Strategy Practice

    Matthew Marden

    Research Director, Business Value Strategy Practice

    Partnering

    IDC's Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. Improve your influence with partners and maximize the return of your partnering investment.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    See our Partnering Services showcase for sample deliverables.

    Case Study

    Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Daniel O'Boyle Kelly

    Vice President, IDC Global Partnering Practice, Custom Solutions

    Steve White

    Program Vice President, Channels and Alliances

    Sales Enablement

    IDC's Sales Enablement practice empowers your organization to sell more effectively and work more productively by making your sales conversations highly relevant to your buyers' needs.

    Are you looking for ways to generate more leads and shorten the sales cycle?

    See our Sales Enablement Services showcase for sample deliverables.

    Case Study

    Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with their prospects and buyers.


    Download Case Study

    Practice Leads Team

    Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

    Ashley Gilliam

    Consulting Vice President, IDC Insights

    Jason Cunliffe

    Group Vice President, Content Marketing Services

    IDC Custom Solutions Leadership Team

    Analyst Photo
    Scott McLarnon
    Senior Vice President, Worldwide Custom Solutions
    Analyst Photo
    Steve Fontaine
    Group Vice President, Custom Solutions, General Manager
    Analyst Photo
    Mark Winther
    Group Vice President and Consulting Partner, Worldwide Telecommunications
    Analyst Photo
    Jonathan Share
    Group Vice President, Worldwide Custom Solutions
    Analyst Photo
    Jason Cunliffe
    Group Vice President, Content Marketing Services

    IDC Custom Solutions Teams

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